J.Crew Partners with Blue Jeans Go Green™ Denim Recycling Program

Last Updated on July 23, 2016 by Diane Hoffmaster

This post about denim recycling has been sponsored but all opinions expressed here are my own.

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While I enjoy getting dressed up in fancy clothes every once in a while, most of my wardrobe is made up of denim.  Jeans and a cotton shirt is pretty much my go to outfit every day unless I’m really having a rough morning and don’t make it out of the yoga pants.  That I slept in…not that I actually did yoga in!  Between me, the husband and the teens we could probably outfit a small nation with the number of pairs of denim jeans we have bought throughout the years.  Since I’m always looking for ways to live a greener life, denim recycling is a concept that has fascinated me for a while.  But, I have not discovered a convenient place that offers denim recycling nearby until now!

Blue Jeans Go Green™ Denim Recycling

J.Crew Partners with Blue Jeans Go Green™ Denim Recycling Program

J.Crew brands has recently announced their continued participation in a fall denim recycling drive.  They are working in partnership with Cotton Incorporated’s Blue Jeans Go Green denim recycling program in J.Crew and Madewell retail stores. This denim recycling drive first kicked off this past summer but both brands have decided to extend their participation in this program until after the holidays.   J.Crew will continue their participation until December 31, 2014 and Madewell will continue until January 31, 2015.  Andrea Samber, Co-Director of Strategic Alliances at Cotton Incorporated states “We are also thrilled that Madewell has joined in the partnership and has introduced their loyal denim customers to the program.” Watch the video below for more information about this upcoming denim recycling drive!
If you are interested in recycling your denim, bring your old jeans to your local J. Crew or Madewell store.  Every person who participates in the denim recycling drive will receive $20.00 towards their next denim in store purchase!  Your old jeans will then be recycled into UltraTouch™ Denim Insulation.  This insulation is then distributed to organizations such as Habitat for Humanity to help communities in need.  Not only are you helping insulate homes but help keep old denim from clogging up landfills.  Approximately 250,000 square feet of insulation are distributed each year through this program and that has kept over 600 TONS of waste from ending up in landfills!  Denim recycling is definitely a great way to reduce your carbon footprint! 

Of course, the greatest thing about denim recycling at J. Crew and Madewell is that you get to save money on your next denim purchase! This past summer, Madewell released 47 new denim styles and J.Crew introduced 10 new styles for fall, giving customers a variety of options to choose from after recycling their old jeans!

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  1. What a great cause! I had no idea you could recycle denim!
  2. I love the idea. I didn't know you could recycle denim either. I have a lot of denim I could've recycled.
  3. What a great program! I wonder how the denim is recycled?
  4. I remember seeing something about using jeans for insulation on TV a few months back. Thought it was the neatest idea!
  5. I live in jeans! My go to outfit is always jeans and a white tshirt.

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