Social Good with Johnson & Johnson #SelflessSelfie Photo Donation #JNJ #sponsored

Last Updated on August 30, 2016 by Diane Hoffmaster

This Social Good post is sponsored by Johnson & Johnson and The Motherhood but all opinions expressed are my own.

Posts feature partner companies & may be sponsored. Post contains affiliate links & I will be compensated if you make a purchase after clicking on links.

Today is the first day of school for my children.  My son is in 8th grade this year and is starting his third year in middle school.  My daughter, however, is just starting 6th grade and this is her very FIRST day of middle school.  She is nervous about going to a new school, making new friends and having new teachers.  Middle school is not always easy for kids but I am keeping my fingers crossed that things go smoothly.  Teenagers can be cruel sometimes and bullying becomes a real issue at this age.  Anti bullying campaigns are just one of the social good initiatives that Johnson & Johnson’s new Selfless Selfie Photo Donation App will help raise money for.


The Johnson & Johnson Donate a Photo app was launched in April 2013.  This easy to use free app allows people to help raise money and awareness for causes that they care about by simply taking a photo and sharing it with their friends.   Their new“Selfless Selfie” campaign encourages people to donate their “selfies” with the app and sharing it throughout social media.  The hope is that your friends, family and followers will also be inspired to share a selfie and raise even more money for social good.  How does sharing a photo raise money?  For every photo shared through Donate a Photo, Johnson & Johnson will donate one dollar to one of its non-profit partners.  The list of non profit partners that Johnson & Johnson works with rotates based on a number of factors.  The Donate a Photo campaign just  added three non-profit partners to its rotating list of causes:

    • PFLAG: One photo helps protect a child from bullying
    • Girl Up: One photo helps a girl in Liberia go back to school
    • Safe Kids: One photo helps a child in Mexico get to school safely

More on The Causes:

PFLAG: All funds donated through the DAP PFLAG cause go to provide materials (brochures, flyers etc.) for anti-bullying sessions. These sessions reach students, teachers and school leaders with messages about cultivating respect and keeping schools safe for all.

Girl Up: All funds donated through the DAP Girl Up cause help provide outreach efforts to girls, parents and community leaders, provide literacy, numeracy and livelihood training to out of school girls, and helps establish local PTAs to champion girls’ education in Liberia. These efforts help girls return to and stay in school, often after years of absence.

Safe Kids: The Safe Kids Safe Roads initiative aims to teach children and parents about bike helmet and car seat safety. The program achieves these goals both through in-school sessions, as well as through awareness efforts via online promotions and social media.


When one cause reaches its goal, another takes its place; the causes that have reached their goal stay in the app, so users can continue to learn more about the organizations and see the photos that helped support them.  You can donate a photo every day if you want to make the most of this social good project.  The app is available for both iPhone and Android devices.


So, how do you start making a difference and using the app?   Just visit to find out how to download the free Donate a Photo app and register to get started.   Then choose a cause, upload a photo and share it on Facebook, Twitter and Instagram to show the actions and impact to friends and followers and encourage them to get involved in helping, too.  While all donations must be made through a mobile device, the experience itself (including a photo gallery, progress achieved for each non-profit partner, etc.) is accessible to anyone, on any device, from mobile phones to tablets to desktop computers

social good donate a photo

Social Good with Johnson & Johnson

Johnson & Johnson’s HEALTHY ESSENTIALS™ coupon book is available in local newspapers across the country and online at  Pick one up and start saving money on all the Johnson & Johnson products that you use every day.

The Giveaway:

Johnson & Johnson wants to give one of my readers a prize package containing an assortment of their products which will include BAND-AID, CLEAN & CLEAR, NEOSPORIN, NEUTROGENA and VISINE.  Prize package will have an approximate retail value of $60.


No purchase necessary. Open to legal residents of the fifty (50) United States and District of Columbia, Eighteen (18) years of age or older. Sweepstakes end August 31, 2013. Prize(s) provided by Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Void where prohibited.

Disclaimer:  I have been compensated for providing you with this information.  Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.


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  1. Abigail Thomson says
    I am passionate about our LGBTQQ youth and the society as a whole. From awareness to making everyone come together and stop segregating our society, to making sure our youth has a place to go when their families are not as supportive.
  2. a cause I like is Habitat for Humanity. Its pretty active in our area.
  3. I'm passionate about Crossing Borders which helps North Koreans.
  4. I like the Humane Society to help abandoned animals
  5. I am passionate about supporting the American Cancer Society.
  6. christina moore says
    I am passionate about Animal Shelters or Rescue Groups
  7. I care passionately about literacy.
  8. I am passionate about anti bullying.
  9. Samantha Daleo says
    I am passionate about the Special Olympics here in Kentucky. I am also passion about Second Harvest, making sure all children have food in their tummies.
  10. I'm passionate about women's rights and education for girls
  11. April Brenay says
    Operation Homefront, for our military and their families.
  12. I'm passionate about feeding the local hungry. Making sure people of ALL ages get fed.
  13. I am passionate about ST. Judes charity
  14. Mary Calabrese says
    I'm passionate about Habitat for Humanity
  15. Tanya White says
    I am passionate about cancer awareness.
  16. I'm passionate about lupus
  17. Melanie Montgomery says
    I'm passionate about supporting resources for Autism
  18. I am passionate about breast cancer
  19. about supporting the American Cancer Society.
  20. the Humane Society
  21. I like to support the local domestic violence project.
  22. Stephanie Larison says
    Humane Society for sure!
  23. Local and national AIDS service organizations.
  24. April Yedinak says
    I am passionate about the American Cancer Society.
  25. I am passionate towards Breast Cancer awareness campaigns :)
  26. Thomas Bellamy says
    I am passionate about the Salvation Army.
  27. I'm passionate about animal welfare agencies, like the SPCA.
  28. Blessie Nelson says
    I am passionate about empowering women!
  29. Melissa Nagy says
    I am passionate about making sure that no one goes hungry. Our local food bank is very active and I participate regularly with food drives and distribution.
  30. Paula Tavernie says
    Im passionate about The American Red Cross!
  31. melissa Resnick says
    The American Red Cross!
  32. I am passionate about Cerebral Palsy.
  33. I am passionate about protecting kids against bullying.
  34. Sara Sullivan says
  35. Rebecca Lock says
    The Samaritan's Purse- I think it is important to help out kids in other countries.
  36. Laurie Emerson says
    I am passionate about cruelty to animals.
  37. Jaocb LaFountaine says
    Local food banks
  38. Brittney House says
    I'm passionate about cancer research.
  39. Nicole Millheim says
    I am passionate about the Stop Bullying Campaigns
  40. Stephanie O says
    I am passionate about World Vision.
  41. i'm passionate about animals- i support the humane society
  42. I am passionate about health care for all children.
  43. I am passionate about the Red Cross. I even interned there a few years ago.
  44. Lisa Garner says
    I'm passionate about my children's schools Buddy Backpack program.
  45. I am passionate about special needs kids. jofo120 at yahoo dot com
  46. Teresa Thompson says
  47. Dorothy Deakyne says
    I am supporting our local Food Bank
  48. susan smoaks says
    i am passionate about no child hungry
  49. I am passionate about vitiligo awareness.
  50. Charities that build wells in Africa
  51. The boys and girls club
  52. Trisha McKee says
    I support any cause regarding children and pets. I do my best to donate time and supplies to the Humane Society.

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